I recently did a presentation at Social Camp in Memphis on my book The Cheers Model of Marketing: How to Create Customers as Loyal as Norm Peterson.
Lots of good feedback on the presentation. So I’ve decided to post a little video clip of me explaining the “Cheers Chart”, which is at the center of the Cheers Model. Just me and the camera and a flip chart. It really helps with figuring out your target market and where your growth will come from.
Call me if you don’t get it. It’s a fun model to use with you staff to keep your people focused on growth.
And at the risk of sounding commercial, I still have copies of the book available and a digital version. Contact me via firstname.lastname@example.org if you want one.