Real simple here. Use the right “R” words when talking about the current economic turbulence. It will make a difference. How you say things always makes a difference.
Use “Recovery” instead of “Recession”–Recovery is positive. It implies that you have some control over things. Conveys both intiative and planning.
Use “Respond” or “Response” instead of “React” or “Reaction”–Respond implies thoughtfulness, intelligence, initiative. React implies the opposite: thoughlessness or acting only instinctively, gut reaction, stupidity.
You’ll see a difference. And remember…
…The Recovery Started on Monday (or when you say it does).