Have you asked yourself that question yet? You should. Can’t remember the blog I read recently that asked me that question, but I’ve been thinking about it a lot.

Times are changing in the world. And in business. I hope you have realized that “business as usual” isn’t. And it’s probaly not going to go back to it. Not soon, maybe not ever.

You can’t take a “hang on until this changes” strategy without tying it back to what the “New Normal” is going to be for your customers and industry. If you figure this out, you’ll know how to build your business for what comes after right now.

Spend some time brainstorming with your team, to determine the “New Normal” for your business by examining the “new normal” for your customers and industry. Your opportunities for growth will be tied to this.

What’s your “new normal?”