Don’t really know why I am writing this. Afraid I’m going to sound too much like Seth Godin, I suppose.

Free doesn’t exist, never has, never will.

There are no such things as…

Free Lunch
Free Ride
Free Trade
Free Enterprise
Free Healthcare
Free to be you and me,

They all might be excellent theories, ideals, points of view, marketing strategies.

But they don’t exist and never have and never will.

I’m not into free.

Freedom isn’t free.

Haven’t had my coffee yet today. Optimism comes after caffeine today.