Just some random thoughts this morning on Social Media:
–I generally like it, find it fun, and I seem to be more up to date on what’s going on in the world.
–At the same time, I find myself clinging to my newspapers: CA, WSJ, and NYT Sunday Edition. For in depth coverage or analysis there just seems to be something more there. And when reading a paper, I find myself reading articles on all sorts of subjects, not just those that interest me.
–Social Media is here to stay and is changing the way we communicate. Especially with prospects and customers. They know more about us than ever before. And they like it that way. We must embrace it.
–I have found that it speeds up the “getting to know you” part of the sales process. Both as a buyer and seller. In both cases, this has been to my benefit. Prospects and clients have a far better understanding of what I do and this has usually been positive so I focus on this in my Social Media activities. “How can I let others know about what I do and have been doing that is beneficial to them?”
–It also seems to be a commoditizer. They or we think we understand the value being delivered by us or them. We or they are in more control, that’s for sure. But the more complex the sale or service the less the value is understood. Much value is being left on the table to the detriment of both parties.
–Social Media isn’t Sales 2.0. It doesn’t replace sales process and sales effectiveness for most of us. It’s fairly random also. I’m not sure we can count on it to drive sales and revenue.
–We have to be in the game and using it, but we have to know what it can and can’t accomplish. Big advantages in marketing, but it doesn’t close the sale. And if we’re not careful, it can distract you from higher priorities.
What have you been thinking lately about Social Media.