When I woke up this morning, I looked around the nightstand and saw four different books cracked open. I’m usually a one at a time reader. I’m thinking these four books must be important ones if I’m multi-reading. So I’m inventorying them for you today.
Hot, Flat, and Crowded by Thomas Friedman–my takeaway: we must somehow reduce our dependence on foreign energy sources. Forget for green reasons, for national security reasons. But the answer is green.
Switch: How to change things when change is hard by Chip and Dan Heath–Verne Harnish sent this to me. Shows a great model for initiating change. Must embrace both the inner rider and inner elephant of the people a of who need to change their behavior consider the situation.
Zag: The Number One Strategy of High-Performance Brands by Marty Neumier: Not sure of takeaway right now but very interesting.
Pop Goes the Weasel by James Patterson: Mystery Crime novel featuring dectective Alex Cross. A real page turner. Frees up my mind to wander and think creative thoughts. And don’t have to think too hard. Good release. Provides balance. Always have one of these going.
What are you reading?