Over lunch today, I helped a client get started creating a strategic plan, in Inner Circle Parlance, a Vision Quest. Our dialogue reminded me how important it is to set a direction for your organization. To create strategy, one really has to “start with the end in mind,” Whether it’s company or departmental or personal strategy, having a picture of what the desired outcome will be makes all the difference in the world.

If you don’t have an “end in mind” then what you build will be an amalgamation of individual efforts that don’t add up to anything in particular. Your organization will lack the alignment that creates stable and sustainable growth. You’ll eventually fall into a firefighting or reactive mode.

New Year’s resolution time is a great time for thinking about the “end in mind” that you will build your organization towards in the new year.

Figure it out now and don’t go wandering around aimlessly in the 2010.