Think about it a bit.

The economy, for most of the last decade seemed to be on autopilot. If you had a good product or service it often sold itself. You didn’t have to be good at selling or marketing or delivering it. There was enough demand to go around to overcome your inadequacies.

Kind of like the last gas station before the desert. As long as it had gasoline, it didn’t matter whether it was well run or not. The owner or manager could be Genghis Khan himself and he would still make money.

Well I’m not saying you are all Genghis Khan, but your business isn’t the last stop before the desert anymore. In this economy you are on a different corner and if you want to make money you better have more to offer than just gasoline. Competition is everywhere.