Lots of meaningful information at yesterday’s In-Synk Business Book Club review of Switch: How to Change when Change is Hard. But the quote from the book I’m thinking about the most is “True, but Useless.”

The book implies that we often give our followers “true but useless” information and expect them to make significant change in the their behaviors. For example, we say something like “sales are down” and assume that motivates people to work harder and smarter. Doesn’t work, ever. We must give precise direction on how to improve or change, positive reinforcement when we see changes we want, and we need to set “BHAG” goals the give the motivational tug to drive the change.

Get the book. It’s really useful. Switch

I think there is another way to look at “True but Useless.” As a filter for screening the high levels of information hitting us these days. Lots of it is “true but useless” and only serves to raise anxieties. When watching the news, when getting reports from staff and customers, in every meaningful interchange, insist on getting and giving “true and useful” rather than anything less.