Final post in a series of posts on “Moving Rocks.”  I’ll be covering this in depth at the next In-Synk Huddle.

At the risk of sounding repetitive, here goes:

Finding and moving your rocks is super important to sustainable growth.  In the past, many of us achieved organic growth or “rising tide” growth.  We had a pretty good product and processes to support it and we executed.  And we grew.

Anyone notice that the economy is flat.  And will probably be that way for the foreseeable future.  With a few exceptions, most growth will have to come at the expense of competition.  Riding the tide is not really an option.  To get the competitive advantage needed for growth, you have to find the rocks that will sustainably move your forward the furthest.  And then the next one, and so on.

The biggest trap in this is mistaking “Weeds” for “Rocks.”  You still have to pull the weeds.  But weeds are not Rocks.  Got to get to the Rocks and move them.