Video is an efficiency tool.

They need to be roaring not boring.

Everyone can do video, not everyone should.

Think 1 to few or 1 to 1, not many or viral.

The most watched videos on You Tube are short because most people can’t produce compelling content that keeps the viewer’s attention beyond 2 minutes.

Forget vanity.

Use IRC formula to decide how use video. Where do you have…

  • Inconsistencies
  • Redundancies
  • Confusion

While ROI can be high in sales situations, the highest potential ROI for most companies is internal communication.  Can make things perfectly clear and everyone aligned.

Internal IRCs—Rules, Training, Messaging.