To Sell Is HumanIt used to be caveat emptor or buyer beware.  You might be sold some swampland that you don’t need by the sales person.

Now it’s caveat venditor or seller beware.  We’re all selling, not just the sales person, and the buyer knows just as much as the seller.  There is no information to control anymore.  Nothing to keep the customer in the dark.

Don’t take my word for it.

Take Daniel Pink’s.  Come to the Leadership Lunch and Learn on April 25th.  I’ll be reviewing To Sell Is Human by Daniel Pink.