“We’ve got to get ready for this” or some other variant of this statement is often conveyed to me to delay or decline going forward with a strategic planning effort. Strategic planning that would align a team and transform the direction of the organization.
Other versions include:
- “My people aren’t ready for this.”
- “I’m not ready.”
- “We have to get ready for this.”
- “We have to fix some things first before we do this.”
Well, let me be the first to tell you something. Most companies aren’t “ready.” That is not a reason to not proceed. Strategic/execution planning addresses ALL the things you are not “ready” for and creates plans and measures and deadlines for dramatically improving your business. It addresses all the dysfunction and obstacles that stand in the way of growth and determines ways to deal with them.
The ones who don’t bring up this statement or it’s variants are the ones who are sick of struggling and frustrated with inertia. They just do it.
If you “aren’t ready,” it’s really a sign that strategic planning is the right thing to do.
More on this in my next blog post.
In the meantime, learn more about strategy and the growth that comes with it by getting my book, Rock & Sand: A Practical Insight to Business Growth. You’ll get an understanding of what a strategic plan really is and how to connect its action that delivers growth.