If we only had a wheelbarrow - SWOT analysis "The Princess Bride" style by Michael Synk - #GetInSynk

You’re more than likely familiar with a SWOT analysis. You know, the exercise that you use to look at your strengths, weaknesses, opportunities, and threats. There’s a good chance that you’re also familiar with the movie from 1987 called “The Princess Bride.”

Have you ever thought about them together?

In a recent book review, during the discussion time, I made reference to one of my favorite movies, “The Princess Bride.” I talked about a scene to illustrate understanding one’s “assets.” I was being facetious of course, but it is a fun way to think about this strategy.

In the past few days, I’ve come to appreciate the scene from the movie where Inigo (Mandy Patinkin) and Fezzik (Andre the Giant) are helping Westley (Cary Elwes) create a strategy for storming the castle. The goal is to save Buttercup (Robin Wright). They have limited resources. Here’s the scene (excuse the ad that runs first):

Seems to be a BHAG in there (rescuing Buttercup) and a pretty fair analysis of the liabilities (3 vs 60). We also have a superficial analysis of the assets (brawn, brain, and steel) and some questions that reveal some hidden assets (wheelbarrow and a holocaust cloak). Spoiler alert, if you watched the movie, you know the three of them succeed.

Doing a SWOT (strength, weaknesses, opportunities, and threats), a SWT (strengths, weaknesses, and trends), or a SOAR (strengths, opportunities, aspirations, and results) will help you find assets you have quite possibly overlooked.

One of these processes should be an integral part or your regular strategic planning process. That is if you want to successfully storm the castle.

Book a meeting with me to learn the best ways to incorporate such tools into your planning. I like the SOAR the best, then SWT, but a good SWOT works as well.

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