The Brand Promise Tool

Watch the Video! The Brand Promise Tool Align Your Sales/Marketing Efforts Around Why Customers Are Really Buying The Problem Most Firms Have Building Sales:  As owners and leaders of our companies, we naturally want to talk about why our product or service is great. ...

The Love and Loath Tool

Watch the Video The Love and Loath Tool Identify What Your People Love To Do.  Make Sure They Get To Do It.  The Problem Everyone Has At Work: Employees don’t spend enough time doing what they love to do.  They end up spending time on things that they are either...

Leadership Effectiveness PunchList

Watch the Video “Personal Best” Leadership Punch List Do the “Five Things” the Best Leaders Do and Succeed The Leadership Problem/Opportunity:  Although the research is clear about what the Best Leaders do to succeed, leadership success is usually, falsely attributed...
The Context Creates Curiosity Tool

The Context Creates Curiosity Tool

Watch the Video Don’t Just Share the Data, Share The Context, Generate Curiosity The Context Problem/Opportunity:  We all know we should share the numbers the team, the numbers that tell us how we are doing, both collectively and individually.  We post them, look at...