Is the wisdom of Jim Collins relevant during Covid?

Of course it is.  Jim Collins is the emminent expert on both growth and failure to grow.  His four books, Built to Last, Good to Great, Why the Mighty Fall, and Great By Choice, are timeless.  They should be required reading for all entrepreneurs and business school...

Great or Best: Which is Better?

When creating and setting your strategic plan, is it better to strive to be great or the best? I suggest you don’t set your sights on being the best, alone. Being the best in your industry, or segment, or sandbox, or city certainly is a laudable goal. But, it...