School of Rock & Sand

Open for leaders right now, The School of Rock & Sand is my digital classroom,  where I offer online multimedia classes on the Rock & Sand Model™ (Strategy and Execution) and classes in leadership. talent development, systems and design thinking, customer discovery, and cash and profitability.

Course Catalogue


school of rock and sand

Overview of the Rock & Sand Model — PBS Special

I’ve converted my WKNO-PBS, special into an online video class, complete with study/notetaking guides to help you retain what you learn.
It’s a perfect introduction to what strategic planning is all about and why and how strategic plans works. It’s even better when you have your team watch it together to learn the fundamentals of strategy and execution to get them thinking strategically.

Enroll Now


Rock & Sand Model Master Class— Beta Test in Development

This Master Class is being beta tested right now.  The Master Class is half way completed right now (Sept 17, 2020) and in the next several weeks 5-6 more modules will be added.  As a beta tester, the course tuition $195.95.  When completed the course tuition will be $595.95. By enrolling now you will get a headstart on thinking strategically and how to execute your plan while saving on tuition.

Want to lead your team through the creation of a fully functional strategic plan?  This class will teach you how to do it and lead you and your team through the process.  You’ll create a Great Strategic Plan that you will actually execute. All the concepts and all the tools, fully explained. The end product will be a pretty damn good Baseline Growth Roadmap that will align your team and release growth. You can start following the day you complete it.

Enroll as Beta Tester


school of rock and sand

Core Customer and Brand Promise: Connected at the Hip, Together They Define Your Strategy

This short course focuses on the relationship between truly understanding your Core Customer and why they buy, and then building your Brand Promise around it.  I’ve found it’s a weakness in most strategic plans.  The course tells you how to dig deep, beyond demographics of your Core Customers and connect your Brand Promise to what really matters to them.  By getting this right your customers will respond to your marketing efforts and your sales process will emphasize what is important to them.  No more pitching.

Enroll Now


More Courses on the way.  — Synk