Explore The School of Rock & Sand, a digital classroom offering online multimedia classes that help you address the complexities of the growth.

Based on the Rock & Sand Model™ (Strategy and Execution) and all things supporting successful strategic thinking and execution. Six classes are available right now, more in development.

Ask about “Ride-Along Coaching” to make sure you get things right and to hold you accountable for implementing it effectively.

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overview of rock and sand model

Overview of the Rock & Sand Model — PBS Special

The Rock & Sand Model WKNO-PBS special is a perfect introduction to what strategic planning is all about and the whys and hows of how strategic plans work.

It’s been converted into an online video class, complete with study/notetaking guides to help you retain what you learn. It’s even better when you have your team watch it together to learn the fundamentals of strategy and execution to get them thinking strategically.

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rock and sand master class

The Rock & Sand Model Master Class–Master the Process, Create a Great Strategic Plan

Do you need create a fully functional, agile strategic plan for your organization? This class teaches you how to do it and leads you through the facilitation process of creating a Great Strategic Plan that won’t sit on the shelf and your team will actually execute. All the concepts and tools are fully explained, with tips on facilitation. The end product is pretty damn good strategic plan that you will act on immediately.  

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The Buy & Stay Cycle

Do you want customers that will come back and/or tell others about you? Then you will have to understand what they are thinking and feeling as the are deciding to buy and deciding to stay.  It’s not a sales process or a service process, it’s a buying and staying process.  This course will improve how you both sell and serve your customers so that they willingly come back and promote you to others.


cash is king

Cash is King: Improve Cash Flow, Turn your Balance Sheet Into a Fortress.

Without enough cash, strategy is limited and growth is difficult. Learn tactics to improve things right away, find hidden cash over the next 90 days, and improve your business model over the next year to create more cash and get to it faster. All it takes is Common sense, junior high math skills and the will to build a stronger balance sheet, “a fortress.” Cash is the gas in that fuels your economic engine. Find more and grow it.

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core customer and brand promise

Leadership 1, 2, 3:  The Essential Steps Needed to Lead Others Successfully

Leading is something everyone will eventually have to do. Good leaders do the same things, albeit with different styles, personalities, and backgrounds. Leadership 1:  Learn what all good leaders do.  Leadership 2:  Learn to be great at it by making your people smarter.  Leadership 3.  Learn how teams learn to lead themselves.

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Critical Numbers: Two Ways They Work–Why They Work, How You Should Use Them

Critical Numbers are the way to measure both the outcomes you want and the activities that drive them. Learn how to create them and apply them, not only make timprovements to the financial standing of your organization, but also to make sure you move the “Rocks” you need to move to unleash the growth you want.

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Like What You See?

 Take a test drive of the School of Rock & Sand. Use click on the button below and experience the first session of of the “Overview of Rock & Sand Model–PBS Special”

Get a Rock & Sand Subscription

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What Do I Get With a Subscription?

When you sign up for a Rock & Sand subscription, you’ll get 24/7 access to the entire curriculum. Learn at your own pace, on your own schedule. In addition, you’ll have access to all new content as it becomes available.

Coaches: Get the Rock & Sand Seal of Approval

executive coaching

What Do I Get as a Rock & Sand Approved Provider?

Become one of our approved providers and use our content in your coaching, consulting, or training practice. You’ll get a downloadable seal of approval you can add to your website, print collateral, and advertising. Approved coaches receive 24/7 access to the entire Rock & Sand curriculum.