Custom Speechs, Workshops, Webinars

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Meaningful and motivating presentations/content for organizations of CEOs, owners, executives, and leaders who need to improve strategic thinking, customer understanding, and leadership effectiveness.

Who it’s For

Are you looking for more than the message that disappears shortly after the motivational speaker disappears? Are you looking for engaging content that increases the knowledge of your audience and in doing so motivates change among them?  Do you want your audience to remember a session months and even years later because of it’s memorable content, the meaningful context, and the slightly irreverent delivery?

Here’s How It Works

All topics can be delivered in the format of a speech, webinar, or workshop, depending on your need, except for “The One Percent Solution” which I only present in webinar or workshop format.  All topics are regularly customized to it’s intended audience if possible.

I can cover and present on much more than this.  Give me an idea of what you’re looking for (what you want to convey/address) and we’ll make it happen. I do custom sessions on all of the 7 Attributes of Agile Growth™, all the time.  They are just as compelling as the items listed below.

  • Strategy is Not What “You” Think? It’s What “Others” Think. –I use my Rock & Sand Model™ to explain the basics of strategy and execution and bridge the gap between them. Simultaneously I illustrate how good strategy becomes great strategy when the creation of it includes what “others” are thinking; your team, your customers, your vendors/suppliers, your customers, in addition to your own.  I go further with real case studies that illustrate how you bring this thinking into the process and results derived from them.  This topic works equally well as a speech, workshop, or webinar, with the latter ones being more interactive and hands on.


  • It’s not about the about the Beer: Why do customers buy, and why do they come back? Do you really think Norm Peterson, arguable the most loyal fictional customer of all time, comes back to Cheers every day because of the beer.  Just like Norm, the excellent features and benefits of your product/service and how you deliver it are only a small reason why your customers buy or come back.  I use Norm and Cheers (I wrote a book about this, The Cheers Model of Marketing) to get us started, dig into the “buying process” which I call “Tunnel and Two Funnels ” to explain how to go beyond demographics to understand the real reasons customers buy, both the first time and all the next times.  And finally I introduce ideas on what you can do about this.  This works equally well as a speech, workshop, or webinar.  And it gets pretty darn silly.


  • Just One Season: Leadership Lessons from my only season as a high school track coach in Southwest Detroit.  A true story, from 40 years ago, of a misfit (me) leading a track team of misfits to victory, overcoming unusual adversity along the way: poverty, racism, no track, no equipment, no experience, no support.  The story illustrates the research-proven principles of The Leadership Challenge (Kouzes and Posner), Multipliers (Liz Wiseman) and Nine Lies about Work (Marcus Buckingham).  You’ll get the “whys”, but more importantly the “whats” of leading, wrapped up in a warm inspiring story of a first time coach leading a team of first time runners.  It’s an inspiring speech, closest I’ve got to a motivational presentation.  Can be an effective webinar or workshop for aspiring leaders and those struggling with it.


  • The 1% Solution: Find more cash in your business without having to change your model.  Cash Flow is the CEO’s responsibility not the CFO’s.  This workshop or webinar will guide you to managing your cash better, so you don’t have to experience surprise cash crunches.  We’ll start out with tactics to get the  people on your team, the ones who really know how the cash is spent wisely, or wasted, involved in managing the cash.  Next we’ll work through some “back of the envelop math” to demystify cash flow and find where it is in your business, hidden in plain sight, in your business so you can go get it.  Finally we’ll take a look at your Cash Conversion Cycle to explore ways to speed up your processes that generate cash and profitability.  Your banker and CFO will be thrilled with what you have learned.  It’s a workshop or webinar, as it’s so hands on.

What It Does For You and Your Audience

You’ll look good to your audience and your association or organization, because proven concepts are presented in a memorable way that simplifes complexity which will lead to real change.

Speaking, Workshops, and Custom Webinar Reviews

We are pleased to have had Michael Synk present three webinars for the participants of our tuition-free, executive-education program, Inner City Capital Connections. Our participants are small business owners located across the country who are working to grow their businesses, and Michael has been able to bring a unique, and beneficial perspective with his Rock & Sand Model. Our participants have appreciated Michael’s focus on concrete actionable steps, and he has been consistently rated among our top webinar presenters.

Regarding Michael’s webinar on Rock & Sand, one participant commented, “Michael did a great job with giving relevant examples to his concepts. It was an excellent presentation”. Michael’s many years of experience makes him an excellent presenter to CEOs and leadership teams across the country. He has taken the time to attend our events and personally mentor attendees. We appreciate him being a great supporter of our program.

Maria Tata

Senior Program Director, Inner City Capital Connections

Michael recently spent two days in Denver, CO with my Young Presidents’ Organization (YPO) Family Business Forum. Michael provided some great Gazelles coaching based on his “Rock & Sand” model, and led a special breakout session on cash flow. It was very valuable time and money spent for our forum of CEO’s of family businesses. Great job, Michael! We appreciate your time!

Trent Haston

President and CEO, YPO Member, Roby Family of Companies