by msynk | Oct 7, 2016 | BHAG, Company Culture, Core Values, purpose
After defining your company’s Core Values, Core Purpose, and Big Harry Audacious Goal, use the 3 “R and Rs” to effectively communicate them to everyone connected to your company. Of the R and Rs, the first represents Repeat and Remind. Repeat the...
by msynk | Jan 25, 2016 | Brand Promise, Growth, purpose, Uncategorized
By now, you’ve probably heard some stump speeches. Every candidate in the elections this year has a stump speech. You know what I’m talking about. A solid, easy to remember, and easy to relate to speech for supporters and voters. The candidate,...
by msynk | Jun 24, 2014 | Core Values, Uncategorized
It goes by several names. Mission Statement, Purpose Statement, Core Purpose, and often it is mistakenly referred to as the Brand Promise. Avoid the Dilbert Definition (a long paragraph written by the executive team, using large words meant to confusion everyone in...
by msynk | Jun 16, 2014 | Brand Promise, Core Values
It’s easy to get core purpose and brand promise confused. Happens all the time, even by some of the best marketers in the world. When they are confused, you can be sure that your customers and your team is confused as well, creating a potentially huge obstacle...
