Do You Commoditize Your Team?

We all know that we don’t want to commoditize our product or service, unless we have serious cost of production advantages, ones that are hard to duplicate. Why then as entrepreneurs do we keep trying to commoditize our people? “Commoditize”...

Core Purpose Basics

It goes by several names.  Mission Statement, Purpose Statement,  Core Purpose,  and often it is mistakenly referred to as the Brand Promise. Avoid the Dilbert Definition (a long paragraph written by the executive team, using large words meant to confusion everyone in...