5 Signs You Need a New Strategic Plan

You did the work and put together a good strategic plan. Should you regularly review it? Do you need to update it? “How do I know I need a new strategic plan?” I get asked this question often enough. Here are five key indicators that creating a brand new...

Core Purpose/Brand Promise Confusion

It’s easy to get core purpose and brand promise confused.  Happens all the time, even by some of the best marketers in the world.  When they are confused, you can be sure that your customers and your team is confused as well, creating a potentially huge obstacle...