Differentiate Your Business, Connect Strategy to Execution, Unleash Growth

Growth is not as complicated as it’s made out to be.
We can figure it out together.

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Meet Michael Synk

I’ve been a teacher/coach my entire life, first as high school teacher, then as a business executive and for the past twenty years I’ve taught and coached business and non profit leaders. It’s how we’ll create success together.

Learn more about Rock & Sand.

 Removing complexity creates confidence.

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Let’s use The Rock & Sand Model™ to make sense of your business to remove that uncertainty and start making big things happen

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Rocks represent the major initiatives that make moving the Sand (the day-to-day revenue generating actions) easier and unleash growth.

Rock & Sand Coaching and the School of Rock & Sand help you find the Rocks and move them, which helps you push more Sand.

Together we’ll create a “Rock & Sand Strategic Plan” that builds on your strengths, sets you apart, addresses the deeper needs of your customers and generates growth.

The School of Rock & Sand is an online school that takes proven, research-backed, duplicatable ideas and provides the clarity needed to implement them successfully in your business.

A Core Curriculum for Owners/CEOs designed to Create Clarity and Confidence and Facilitate the Growth of your Organization, Leadership Team, and You.

Master Classes in Strategy and Execution, Leadership, Talent Development, Customer Experience, and Cash Flow.

Although there are many similar programs, Rock & Sand is much clearer, less complicated, and much more easily implemented. It has a logical approach which makes sense.
— Annette Rondos-Pitera, The Albuquerque Hispano Chamber of Commerce

Join CEOs and business owners who have applied Rock & Sand principles to unleash life-changing growth (often 10X and more).

  Let’s bridge the gap between Strategy and Action together.

We have seen dramatic improvements in employee engagement, execution, cash management, and strategic alignment. The ROI on the investment is through the roof.
— Cody Hopkins, general manager, Grass Roots Farmer’s Cooperative

Executives like Cody are proof that the Rock & Sand Model and mindset has can changed their your approach towards growth and in turn created a business with a contagious enthusiasm for success.

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Get Practical Insights for Growing Your Business

Michael Synk’s latest book is available to ship or download today.

Rock & Sand by Michael Synk is model, a book and a school that serve as “The Bridge Between Strategy and Action” enabling you to uncover opportunities and the means for acting on them, while creating the team alignment necessary for unleashing growth.