The School of Rock & Sand

Strategic Thinking that Unleashes Explosive Growth

Founded by Author and Strategy Coach Michael Synk: This high-level program offers tailored coaching and online courses for executives and teams of mid-market organizations.

THE ENTIRE SCHOOL OF ROCK & SAND ON DEMAND!

Monthly Subscription

The full "Rock & Sand" curriculum is available at any time on-demand with your monthly subscription. All of the courses listed below are included plus all new ones as they are added. This complete set of classes covering the complexities you and your leadership team face in business operations and growth provides the greatest value. Alternatively, courses can be purchased individually below and include lifetime access.
Monthly Subscription Price:
$200 first payment | $200/month thereafter

(Monthly subscriptions can be cancelled at any time).

The Rock & Sand Model

This four part course is the perfect introduction to what the Rock & Sand business model is and how using it facilitates the best strategic planning for business efficiency and growth. This course originally aired as a PBS special on WKNO.

Buy Individual Course : $95.99 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum. 

Individual Courses Available On-Demand

MASTER THE PROCESS + CREATE A GREAT STRATEGIC PLAN

The Rock & Sand Model Master Class

Create a Great Strategic Plan that you will actually execute. All the concepts, all the tools, fully explained. The end product will be a pretty damn good Strategic Plan that you can start following the very next day.  

Buy Individual Course: $600.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

BE A BETTER TEAMMATE + A BETTER TEAM

Team Work Dynamics

Teamwork isn't only about the leader, it's about the members of the team.  Different types of teams require different ways of engaging, growing, and building trust. Become a better teammate and in doing so build a better team.

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

THE ESSENTIAL STEPS NEEDED TO LEAD YOUR TEAMTO SUCCESS

Leadership 1,2,3

Leading is something everyone will eventually have to do. Good leaders do the same things, albeit with different styles, personalities, and backgrounds. Learn what they do (#1), Learn to be great at it (#2), Learn to lead great teams (#3).

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

METHODS + TOOLS FOR INDENTIFYING, GROWING AND KEEPING TALENT

Talent Development = Growth

All the things you need to do and understand so your people will grow, and with them, your company. Get the Right People in the Right Seats doing the Right Things the Right Way.

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

HOW TO IMPROVE CASH FLOW AND TURN YOUR BALANCE SHEET INTO A FORTRESS

Cash is King

Without enough cash, strategy is limited and growth is difficult.  Learn tactics to improve things right away, find hidden cash over the next 90 days, and improve your business model over the next year to create more cash and get to it faster.

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

HOW CUSTOMERS DECIDE TO BUY AND STAY

The Buy and Stay Cycle

This class explains how customers decide to buy and then buy again and tell others. By understanding these mindsets, you can build your sales and service processes to create customers who buy and stay, maybe forever.

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

FOUR MAPS EVERY CEO/OWNER SHOULD DRAW TO DISCOVER NEW OPPORTUNITIES FOR GROWTH

Mapping Your Future

Pictures are worth a thousand words. Drawing these Four Maps (pictures) will uncover opportunities for growth and help define how to take advantage of them. They are worth 10,000 words of communication and decisions on how to move forward.

Buy Individual Course: $200.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

CONNECTED AT THE HIP, THEY DEFINE YOUR STRATEGY

Core Customer and Brand Promise

A Great Core Customer Profile leads to a Great Brand Promise that will connect with all customers. A Great Brand Promise is dependent on a Great Core Customer Profile. This course connects the two, so you can build a Great Strategy.

Buy Individual Course: $100.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.

WHY THEY WORK; HOW YOU SHOULD USE THEM

Critical Numbers: Two Ways They Work

Critical Numbers are the way to measure both the outcomes you want and the activities that drive them. Learn how to apply them, both to deliver big picture financial improvements, and especially to the "Rock" you need to move to improve your company.

Buy Individual Course: $100.00 for instant access; or
Buy Monthly Subscription: For instant access to this course and the entire Rock & Sand curriculum.