by msynk | Sep 18, 2020 | Brand Promise, Execution, Rock & Sand
Greetings. I’ve been building the School of Rock & Sand. It’s a bit of a pivot for me. It’s a online strategy school, where students, right now, can enroll in three classes that will deepen their understanding of strategic thinking and...
by msynk | Mar 4, 2020 | Brand Promise, Coaching, Gravitas Impact, Growth, Planning, Process, Strategy, Uncategorized
Do you wish you had more confidence in your service providers? I’m not talking about service providers like internet or cell phone service or delivery services like FedEx or UPS. This is in reference to those professional service providers whose advice and expertise...
by msynk | Oct 29, 2019 | Brand Promise, Customer Service, Marketing, Strategy, Uncategorized
I’m so glad Netflix is streaming episodes of Cheers, an iconic TV show for those who weren’t around when it originally aired in the 1980s. There is a regular character who causes all of us who have watched the show to yell in unison when we see him walk in...
by msynk | May 16, 2018 | Brand Promise, Clarity, Communication, Customer Service, Growth, Uncategorized
The most important question to ask your customers is…oh, but don’t ask right away. It is an important question to ask but not during the sales process. Ask it after you have landed the customer and have delivered well on your commitments. Ask it of all...
by msynk | Jan 25, 2016 | Brand Promise, Growth, purpose, Uncategorized
By now, you’ve probably heard some stump speeches. Every candidate in the elections this year has a stump speech. You know what I’m talking about. A solid, easy to remember, and easy to relate to speech for supporters and voters. The candidate,...
by msynk | Jun 30, 2014 | Brand Promise, Uncategorized
Brand Promise goes by different names as well: Value Proposition, Brand Message, Unique Selling Proposition. The most common mistake companies make is that they take all their features and benefits and turn them into their Brand Promise. Avoid this trap (but...
