In this episode Michael Synk introduces “Core Customer” to the KUDZUKIAN team. He helps them understand who their Core Customers are and what their real reasons for buying are. Larry is beaming with joy as the new studio is getting a complete facelift and his dreams are becoming reality.
Michael Synk checks in on Larry’s Big Hairy Audacious Goal -- and what attaining that goal will require of Larry and his team. Then, Mike meets the team and challenges their way of doing meetings, including a daily huddle.
